These ads come out of Peru, where sinister sells. Personally, I think these ads are hilarious. A nifty juxtaposition of innocence and sadism makes the creepy easier to swallow (pun kind of intended). If you think otherwise, then you’re wrong. But don’t let that stop you from judging them.
The idea isn’t wildly original, but the execution is. Plus, they’re ads for bitter dark chocolate. And there’s a saying in Peru: “If you can’t laugh about chocolate, then go fuck yourself.” Not my words. Blame the Incans.
Agency: El Garaje Lowe, Lima, Perú
Creative Directors: Marco Caballero, Luis Ramirez-Gastón
Art Directors: Maria-Paula Villlanueva, Iván Tahara
Copywriter: Gino Pezzia
Photographer: Leonel Ortiz
Nice work, fellas (and lady).