Why proofreading helps
So this periodical arrives monthly at my place of work. I usually ignore it.
However, after gazing at this month’s cover for a full 0.3 seconds to try and figure out just what the fuck the hideous and confusing typography was trying to say, I came across a second egregious error. Let’s see how long it takes you:
At first I thought they misspelled “VIEW” on purpose, like it was some not-very-clever play on a different point of view. But then I realized, the headline has nothing to do with a new perspective or anything else that might warrant a syntax error.
Perhaps a proofreader or even spell-check for the front cover might be a decent idea before you embarrass and discredit your publication publicly, hmm?
Next time, if you’re not sure how to spell “view,” look at the title of the magazine: “advertising & marketing reVIEW.” Just for reference.