Inspiration for world domination
The compedium of commercials before you may be a few years old, but by George, every stinkin’ one of these spots still gives me intellectual wood. Effing, goddamn brilliant. This is art that I aspire to. So prepare to have your world improved…
These first two spots were created by Clemmow Hornby Inge, London for Tango, a carbonated soft drink marketed primarily to Limeys and Leprechauns. Brilliantly written, perfectly narrated, and wry as can be. So listen carefully:
“I mean, this guy has rewritten the rulebook, and then had it shredded.” That shit’s better than Shakespeare.
“…hello to you…”
This next pearl is a perfect example of uncovering a human truth, then regurgitating it in a kickass way. Yes it’s seven years old, but it was done in Canada so you ethnocentric Americans probably ain’t never seen it.
Such a beautifully simple concept, perfectly executed. Could go on forever with it.
And lastly, these bee’s knees of an idea:
Cheering works. Bingo. Slam dunk (please excuse mixing of sports metaphors). These spots in particular I wish I did. Such a simple concept, cheaply done, and thoroughly highlighting the power of great casting. Plus, I cheer more now.
Rethink, Vancouver, thank you for making me want to become better at what I do.