But can your business card fly?

Why do nifty business cards pique my fancy? They just do.

Perhaps it’s because business cards are so ubiquitous, yet the clever ones are few and far between. Or perhaps it’s because they’re so conveniently sized (gotta love compactness…unless you’re a porn star). Whatever it is, business cards’ potential to stand out and make a first impression is boundless. Especially when they’re interactive, like this über-innovative one created by badass independent agency Rethink, Vancouver for Norburn Model Aircraft Supply.

Printed and laser die cut on balsa wood to make a functional, easily assembled glider, the card is a strikingly memorable and apropos representation of the brand. Of course, I’d love to have a niche client like Norburn Model Aircraft Supply. Nevertheless, Rethink pulled it off in groundbreaking style. Awestruck and jealous am I.

Like always, full marks for terrificness, Misters Staples and Grais. Keep inspiring, fellas.

Advertising Agency:  Rethink Communications, Vancouver, Canada
Creative Director:  Ian Grais, Chris Staples
Art Director:  Jeff Harrison
Producer:  Sheila Santa Barbara


~ by zactopia on August 25, 2010.

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