What a terrifically splendiferous TV spot for Australia’s Bundaberg Rum. Owning the spot from start to finish, Leo Burnett, Sydney and director Mike Maguire furnish every cut and detail with zany tenderness that gets better with repeated viewings.
Plus, using the rum’s history to create this quirky band of mustachioed characters is a rather clever stroke of shrewd. It’s not just silly for the sake of shits and giggles.
I’d buy this rum for the commercial alone. How’s that for effective advertising?
Quality shit, y’all. Dank u.
Client: Diageo Australia
Agency: Leo Burnett, Sydney
Production Company: The Directors Bureau
Director: Mike Maguire
Group Account Director: Peter Bosilkovski
Executive Creative Director: Andy DiLallo
Executive Creative Director: Kirsty Reynolds
Creative Group Head: Tim Green
Copywriter: Stewart Reeves @ The Editors
Copywriter: Rob Kleckner
Art Director: Dan Oliva