How to start a birthday movement
Stupendously original parody of a case history submitted by one of my favorite agencies, Toronto’s John St., as its shortlist video for strategy magazine’s Agency of the Year. Pitch perfect casting, editing and photos (particularly the sleepover image, in my humble, semi-professional medical opinion), and the Arcade Fire segment takes it to a whole other level. (NOTE: the Arcade Fire song has since changed to a less expensive, less copyright-infringing ditty, but no less awesome.)
Huzzah to my friend and John St. Creative Director Stephen Jurisic for being so darn witty. Top-drawer work, amigo.
Unfortunately, procuring the embed code for the video has proven an exercise in futility, so please click on the image above to see the video on Stimulant (seemingly the only place this smashing video can be found online at the moment).