Peanut butter and narcissism
In the interest of economy, may I present two unrelated TV spots (other than both being superbly written and cast) from the ever-clever Wieden+Kennedy, Portland.
One commercial is for Target, and one is for Old Spice (guess which is which, win self-respect)—both of whom are clients of W+K.
One commercial is impressively simple, and one is impressively eloquent. One is a complete thought, and one is a teaser for a larger campaign. Both are worthy of separate posts. However, rather than fawn over W+K twice in a row and thus appear obsequious, you get a double feature.
My wife loves this first spot. I think it reminds her of her childhood.
That the writing of this latter spot is still so damn fresh and exceptional after all the previous iterations of Isaiah Mustafa’s Old Spice character in TV (here, here and here) and digital (here) is a true testament to the unflagging inspiration of its creators, namely Craig Allen and Erik Kallman. You fellas sure are funny.