The upside of blindness

Here’s a genius little campaign for the Norwegian Association of the Blind from Oslo’s cleverest cats, Try. To flip the hiring of blind people from an act of altruism into a distinctly self-serving advantage in the workplace takes rare creative vision.

And so it is with full marks that I challenge Yoda on behalf of Norway’s finest advertising in saying, “Do or do not. There is only Try.”

“Office Love” 

“Dark Office” 

“Changing” 

Client: Norwegian Association of the Blind
Agency: Try, Oslo
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Director: Arild Frolich
Producer: Beate Tangre
Director of Photography: Askild Viik

~ by zactopia on February 7, 2011.

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